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How a Small Retailer Does Powerful E-Mail Marketing That Delivers Dollar Results

Miss Lucy’s House of Holidays understands how to segment its customers and deliver targeted messages as part of a consistent content marketing campaign. Like many small retailers, Miss Lucy’s has a...

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Why Your Small Business Needs to Measure Its Return on Social Media Investments

Be very specific about what tangible benefits you intend to derive from your efforts. It seems as though every kind of organization from multinational to small business to nonprofit are beginning to...

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Stop Being a Marketer. Start Being a Publisher.

The Paradigm is Shifting. Remodel Your Marketing Now. Marketing rules are changing all around us. The winners in this new world will be the early adopters who understand the new breed of buyer, take...

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A Financial Pro Charts the Way to a Great Online Business Presence

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more...

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Why the Demise of the Yellow Pages is Great for Small Business Marketing

You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead. If you were to dig up a five or 10-year-old edition of the Yellow Pages, you would find that...

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Marketing Like the Big Boys—Facebook for Small Business

A Quick Guide to Getting Started with this Essential Social Media Tool Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with...

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